Elevating a brand
with a cohesive look and bold campaign.
MY ROLE
Art Director & Creative Lead
PROGRAMS USED
INTRODUCTION
The Simple Road Toward Financial Freedom is a financial literacy resource designed to help young adults navigate money with clear, simple guidance. More than a one-time read, it’s positioned as a reliable, ongoing resource that empowers individuals to build confidence, develop sustainable habits, and make steady progress toward long-term financial stability.
Even Athletes Need an Assist reaches a niche audience within the greater Gen Z target market - college student-athletes. Beyond achieving increased book sales, the campaign is focused entirely on the needs, insights, and voices of college athletes, in which The Simple Road is uniquely positioned to serve.
Rather than starting a podcast in hopes of reaching new sales points, the Even Athletes Need an Assist campaign places authors Steve and Mark in front of an audience guaranteed that needs the information the most: student-athletes.
Even Athletes Need an Assist.
BUILDING A BRAND.
Establishing a cohesive visual identity that reflects The Simple Road Toward Financial Freedom's story while creating consistency across all campaign touchpoints is the first step toward achieving the campaign goal.
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Current
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REFRESHING LEARNING MATERIALS.
To encourage engagement and participation, it is vital to recognize the importance of leave-behinds.
These worksheets provide a digestible version of one of the pre-existing money guides.
Refreshed
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GATHERING INTEREST.
Interested athletic departments can request a PR box, containing branded merch and and an informational pamphlet.
Not only does this help legitimize The Simple Road, it also personalizes the experience, all leading up to the partnership agreement.
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