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Reaching a new audience with a unique social campaign. 

MY ROLE
Art Director & Copywriter

PROGRAMS USED

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INTRODUCTION
A purpose-driven lifestyle brand, Zen Donkey Farms specializes in elevated plant-based nourishment for the body, mind, and spirit through wellness-inspired beverages, superfoods, and lifestyle products. Additionally, as a sister non-profit organization, Zen Donkey Experience offers a unique donkey-facilitated therapy program that collects profits toward its on-site donkey rescue farm.

Designed for 45–55-year-old divorced men, Find Your Perfect Match positions Zen Donkey Farms as a refreshingly honest choice, because when it comes to your juice, what you see is what you sip.

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Find Your Perfect Match.

Modern dating has taught us one thing: not everything is what it claims to be. Find Your Perfect Match borrows the language of dating apps to call out misleading juice brands and celebrate radical honesty.

 

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Rob is swiping left on old habits.

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CATFISH

(Our retail competitor)

CATFISH

(Basic store-bought juice)

"THE ONE"

(Pure, cold-pressed ZDF juice)

OOH

He’s looking for "The One" - a match that helps him level up and feel his best. 

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